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The Overview Dashboard is the first thing you see when you open a website in Betterumami. It pulls together every core metric — pageviews, unique visitors, bounce rate, average visit duration, and live visitor count — into a single screen so you can assess your site’s performance without clicking through multiple reports. The dashboard updates in real time, supports any date range, and responds instantly to filters, letting you slice your data by country, device, referrer, or any other dimension in seconds. Every filter and date range you apply on this screen carries through automatically to all sub-reports and insights.

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Metric cards

The top of the dashboard displays six summary cards, each covering a distinct measure of traffic and engagement.
A high bounce rate is not always negative — it depends on your page’s intent. A blog post or landing page designed to answer a single question may legitimately have a high bounce rate, while a product page should have a low one.

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Traffic chart

Below the metric cards, the traffic chart plots Views and Visitors over the selected date range. You can switch the chart between hourly, daily, weekly, and monthly granularity depending on how wide your date range is. Hover over any point to see the exact numbers for that interval.

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Annotations

Pinned notes appear directly on the chart as markers at the date they apply to. Click Notes (below the chart, on the right) to add an annotation — useful for recording a deploy, a campaign launch, a press mention, or anything else that might explain a spike or dip in your data. Hover over a marker to preview the note; click it to jump the entire dashboard to that date. If you have edit access to the website, you can add, edit, or delete annotations. On shared or public dashboards they are visible but read-only.

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Breakdown cards

Below the chart, a series of cards segment your traffic by different dimensions. Each card ranks values by visit count and shows the top entries. Clicking any row in a breakdown card instantly applies that value as a filter. The metric cards, chart, and all other cards update immediately to show data scoped to that filter.

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Date range picker

The date range picker sits at the top of the dashboard. You can choose from preset ranges (today, last 7 days, last 30 days, this month, last year, and more) or set a custom start and end date. The selected range persists as you navigate to other reports — Goals, Funnels, Attribution, and Retention all use the same date window until you change it.

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Compare mode

The date range picker also lets you activate Compare mode. Select Previous period or Previous year to overlay a second time range on the traffic chart. In compare mode, the chart shows four lines — Views and Visitors for the current period (solid purple and pink) alongside Views and Visitors for the comparison period (dashed purple and pink) — and the metric cards display a percentage-change indicator (green for improvement, red for decline).

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Filters

Click the Filter button at the top of the dashboard to open the filter panel and add one or more conditions. Alternatively, click any row in a breakdown card to apply that value directly as a filter. Active filters appear as chips at the top of the page so you always know what is in scope. Because filtering is universal, any filter you apply on the Overview carries through to every report and insight. See Filters for the full list of available filter categories and operators.
Filters and date ranges are shared across all Betterumami screens. If you set a filter on the Overview and then open the Funnel or Goals report, that filter is still active. Clear your filters when you are done to avoid accidentally scoping sub-reports to a subset of data.