Introduction to the Betterumami Analytics Platform

Betterumami is a privacy-first analytics platform built on Umami — real-time dashboards, events, funnels, revenue, and AI integration without cookies.

Betterumami is a fully managed, privacy-first web analytics platform built on the open-source Umami engine. It brings together traffic analysis, event tracking, conversion funnels, revenue attribution, and AI-powered querying in a single lightweight tool — all without collecting any personal data, setting cookies, or requiring a cookie consent banner. Whether you run a personal blog, a SaaS product, or an e-commerce store, Betterumami gives you the complete picture of your audience while respecting their privacy by default.

What makes Betterumami different

Unlike traditional analytics platforms that rely on cookie-based tracking and collect personally identifiable information, Betterumami is designed around privacy from the ground up. Nothing personally identifiable is stored. You stay compliant with GDPR, CCPA, and PECR without any extra configuration. And because the tracking script is tiny and asynchronous, it adds no measurable impact to your page load times.

Core features

Privacy-First Tracking

No cookies, no personal data collection, no consent banner required. Compliant with GDPR, CCPA, and PECR out of the box.

Real-Time Dashboards

See pageviews, visitors, bounce rate, and session duration update live. Filter by date range, country, device, or browser in seconds.

Event Tracking

Track any user action — button clicks, form submissions, signups, downloads, or custom interactions — beyond simple pageviews.

Funnels & Goals

Build conversion funnels from any sequence of pages and events. Set goals and measure how many visitors reach each step.

Revenue Tracking

Tie events to dollar amounts and see which pages, campaigns, and user segments are driving real revenue for your business.

Attribution

Track UTM parameters automatically. See first-click and last-click attribution across channels so you know which marketing actually works.

Session Replay

Watch recordings of real user sessions to understand exactly how visitors navigate your site, where they get stuck, and why they leave.

MCP AI Integration

Connect Claude, ChatGPT, Cursor, and other AI tools to your analytics using the Model Context Protocol (MCP) and ask questions in plain language.

How it works

Betterumami works by placing a small JavaScript snippet in the <head> of your website. That script sends anonymized event data — pageviews, clicks, and custom events — to the Betterumami cloud. No cookies are written to the browser, and no IP addresses or user agents are stored in identifiable form. The data is processed and made available in your dashboard in real time.

Because the tracking is cookieless and collects no personal data, most websites can use Betterumami without displaying a cookie consent banner. You should always consult your own legal counsel to confirm compliance for your specific situation.

Next steps

Quickstart

Create an account and get your first data flowing in under five minutes.

Add a Website

Learn how to register a new website in your Betterumami dashboard.