Goals: Track and Measure Your Key Conversion Actions

Define the pages and events that matter most, then measure what percentage of your visitors complete each one during any date range you choose.

Goals translate your site’s purpose into a measurable number. You define an action — visiting a specific page or triggering a specific event — and Betterumami tells you what percentage of visitors within your selected date range completed it. Unlike a funnel, a Goal does not care about the path taken to reach the action; it simply measures reach. That makes Goals the right tool for tracking outcomes like “how many visitors landed on /thank-you this month?” or “what share of visitors clicked the live-demo button?” You can save multiple Goals and run them all at once to get a side-by-side view of your site’s conversion health.

What it measures

For each Goal, Betterumami divides the number of visitors who completed the target action by the total number of visitors in the selected date range, then expresses that as a conversion rate percentage. Both page-based and event-based actions are supported.

Parameters

Parameter	Description
Action	(required) The action a visitor must complete to count as a conversion. Either a page view at a specific URL, or a specific named event.

Action types

Action Type	Description	Example
Viewed page	The visitor must have viewed a specific URL path.	/pricing, /thank-you, /signup
Triggered event	The visitor must have triggered a specific named event.	live-demo-button, signup, checkout-complete

How to create a Goal

1. Click Add Goal

   Open the Goals insight from your website navigation, then click the Add Goal button.

2. Fill out the form

   Give the Goal a descriptive name so you can identify it in the list. A clear name like “Pricing page view” or “Demo button click” is more useful than “Goal 1.”

3. Choose your action type

   Select either Viewed page or Triggered event from the Action dropdown.

   • For Viewed page, enter the exact URL path you want to track, such as /pricing or /thank-you.
   • For Triggered event, enter the event name exactly as it appears in your tracking code, such as live-demo-button or purchase-complete.
4. Save the Goal

   Click Save. The Goal is added to your Goals list and will be calculated the next time you run the insight.

5. Run the insight

   Click Run (or the date range picker updates automatically). Each Goal card displays the conversion rate and the raw visitor counts — visitors who completed the action vs. total visitors in the period.

Editing and deleting Goals

To edit or delete a Goal, click the ellipsis (···) menu on the Goal’s card. Choose Edit to update the name or action, or Delete to remove the Goal entirely.

Goals use the same date range and filters set on the Overview Dashboard. Apply a UTM filter before opening Goals to measure conversion rates for a specific campaign, or filter by country to compare how different markets convert on the same action.

Create Goals for each stage of your conversion flow — for example, /pricing (interest), /signup (intent), and /welcome (conversion). Comparing their rates side by side gives you a lightweight funnel view without configuring a full Funnel insight. For drop-off analysis at each step, use the Funnel report instead.